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Calling all fashionistas! For 4 years, TEEN VOGUE and O’Neill have given girls with fashion dreams the design experience of a lifetime. If you are a freshman, sophomore or junior in high school and live in Northern California, you could be next! TEEN VOGUE and O’Neill bring you the 5th annual Generation Next program. Enter to be one of five lucky finalists to receive the fashion experience of a lifetime.

• Design an original O’Neill dress
• Learn the ins and outs of fashion design, marketing and event production
• Showcase your original O’Neill design during a live runway show
• Be a part of a blockbuster fashion and music event in San Francisco and compete to be the 2012 Generation Next winner
  • A $5000 scholarship towards her future fashion education
  • An internship at O’Neill, the original California surf, snow and lifestyle brand since 1952
  • … And much more!

  CLICK HERE TO ENTER www.TeenVogueItGirls.com/ONeill
  (Get your submissions in before April 7th 2012)

The Generation Next 2012 winner will receive:

Enjoy this video recap from our “Generation Next” design competition and music event, which was presented by Teen Vogue on October 15th 2011 in Hollywood. The Design competition which marked the end of a six-month design program based at O’Neill’s headquarters in Irvine, Calif. had five students from local Southern California high schools present their original dress and handbag designs on the runway, featuring an O’Neill Swim fashion show with international supermodel and O’Neill brand ambassador, Elyse Taylor. The event was sponsored in part by Paul Mitchell, who also provided all the hair and makeup for the runway shows, and we streamed it live streaming live on our O’Neill Girl’s Facebook fan page, facebook.com/oneillgirls.

The Grand Prize winner was determined by text message votes from the audience and webcast viewers on the evening of the event, and judges from O’Neill and TEEN VOGUE. For the first time in GenNext history we had a tie between two of the finalists Nahal and Grace! It was also the first year ever that a girl from Rosary High School did not win.

“O’Neill’s Generation Next is a really unique opportunity for young girls with an interest in fashion design to learn what a career in this industry is all about,” said Kari Johnson, vice president of design and marketing for O’Neill Girls. “They go from creating a concept to bringing it to the runway in 6 months, so they truly get a comprehensive, hands-on learning experience that we hope benefits them as they look to their future.”

“This program is such a great outlet for these talented finalists to get their first taste of the apparel and design worlds,” added Toby Bost, CEO of O’Neill Clothing. “It’s really fun to see their sketches, ideas and dedication turn into a final look on the runway. I know the audience will be blown away with what’s in store.”

Check out our event photos on our O’Neill Girl’s Facebook page, facebook.com/oneillgirls

The 4th Annual O’Neill Generation Next fashion show, design competition and concert was a huge success! All 5 of our high school finalists did an amazing job and we are so proud of them. For the first time in GenNext history we had a tie for the winner of the event which was Nahal and Grace! If you missed the event and weren’t able to watch our live webcast check it out now:

Shout out to Teen Vogue and Paul Mitchell for supporting this incredible event!

Watch the O’Neill Swim Fashion Show:

Watch the O’Neill Generation Next Design Competition, Runway show and concert by Everest:

To see more event photos go to Facebook.com/ONeillGirls

Last night the O’Neill Girls office was swarmed with young high school girls all getting ready for our 4th annual O’Neill Generation Next. The event which is scheduled to happen this Saturday, October 15th at 6pm will be a night of fashion and music with an O’Neill runway show and fashion shows by the five design competition finalists, and a live performance by Everest. Tickets for the night of runway shows and live music are on sale now!

WATCH THE EVENT LIVE & VOTE FOR THE WINNER AT facebook.com/oneillgirls!

The dress rehearsal was fast paced, high energy and loaded with beautiful girls eager to learn all the tricks of the trade for a high fashion runway show. In between rehearsals I was able to catch up with our 5 finalists and get a couple words on how they feel with the big day coming up!

GRACE, age 17, Murrieta High School-
O’Neill: Three words to describe how you feel right now…
Grace: Thankful, Nervous,Tired

O’Neill: If you win this Saturday night, what would you be most excited for… The scholarship, Internship at O’Neill or your dress being carried in O’Neill’s line?
Grace: The Dress because it is the ultimate compliment to know that someone loves my design and is now wearing it.

JODY, age 17, Agoura High School-
O’Neill: Three words to describe how you feel right now…
Jody: Exuberant, Anxious, Nervous

O’Neill: If you win this Saturday night, what would you be most excited for… The scholarship, Internship at O’Neill or your dress being carried in O’Neill’s line?
Jody: The Scholarship in hopes of going to Central St. Martins (in London) or FIT (in New York).

MADDIE, age 16, Rosary High School-
O’Neill: Three words to describe how you feel right now…
Maddie: Overjoyed, Ready, Anxious

O’Neill: If you win this Saturday night, what would you be most excited for… The scholarship, Internship at O’Neill or your dress being carried in O’Neill’s line?
Maddie: The Internship in hopes of working with their Winter line and learning more about marketing.

NAHAL, age 15, Beverly Hills High School-
O’Neill: Three words to describe how you feel right now…

Nahal: Ecstatic, Confident, Anxious
O’Neill: If you win this Saturday night, what would you be most excited for… The scholarship, Internship at O’Neill or your dress being carried in O’Neill’s line?
Nahal: The Internship in hopes of working with their Fall and Winter lines.

ASHLEY, age 16, Glen Wilson High School-
O’Neill: Three words to describe how you feel right now…
Ashley: Pa-zow, Exhilarated, Hyped

O’Neill: If you win this Saturday night, what would you be most excited for… The scholarship, Internship at O’Neill or your dress being carried in O’Neill’s line?
Ashley: The Dress because it would be amazing to see someone actually wearing something I designed and worked hard on.

About O’Neill’s Generation Next: Five high school girls from Southern California are competing for a $5,000 scholarship and an internship at O’Neill. Each girl has designed a dress and handbag which will be modeled on the runway by the face of O’Neill, supermodel Elyse Taylor. Text to vote for the winner and be a part of fashion history in the making!

WATCH THE EVENT LIVE ON facebook.com/oneillgirls!

Tickets are $10 in advance online or $15 at the door. Get your tickets here: WantTickets.com

The 4th annual O’Neill Generation Next fashion competition is this weekend! This past Tuesday the O’Neill Girls team drove to Agoura High School to support Jody Lee, one of our five Generation Next finalists on her home turf. The day was filled with a model casting, free Paul Mitchell hair products and a custom hat making press. Jody is using a variety of elements for her design: lots of bright colors as well as intricate details to help define her creation!! Join us October 15th at the Avalon in Hollywood to see Jody and the other 5 finalists showcase their designs on the runway and compete for the grand prize of an O’Neill internship and more!

Buy your 2011 GenNext tickets now before they sell out! WantTickets.com

More Photos Here: oneillgirls.com/photos/gennext-agora-hs

The countdown has begun and we are now three days away from our 4th annual O’Neill Generation Next event presented by Teen Vogue on Saturday, October 15th at 6pm. It will be a night of fashion and music with an O’Neill runway show and fashion shows by the five design competition finalists, and a live performance by Everest. Tickets for the night of runway shows and live music are on sale now!

Five high school girls from Southern California are competing for a $5,000 scholarship and an internship at O’Neill. Each girl has designed a dress and handbag which will be modeled on the runway by the face of O’Neill, supermodel Elyse Taylor. Text to vote for the winner and be a part of fashion history in the making!

WATCH THE EVENT LIVE ON facebook.com/oneillgirls!

Tickets are $10 in advance online or $15 at the door. Get your tickets here: WantTickets.com

Meet our 5 GenNext finalists:

Check out more information on our top 5 finalist at HollyWire.com

Please give a warm welcome for Louise Roe, our 2011 O’Neill Generation Next host! This fashion industry insider and television presenter is going to guide us through a fun filled night of a swimwear fashion show, our main event the design competition, and a live concert by local band Everest!

TV presenter and fashion journalist, Louise Roe, fronts both the US and UK versions of her makeover show, Plain Jane, (CW network and MTV). Recently, she has hosted MTV International’s red carpet coverage of the 2011 Movie Awards, VMA’s and EMA’s, and co-hosted E!’s live coverage of the Royal Wedding.

Born in the UK but based in LA, Louise pens monthly style columns for UK’s glossy magazine Company, for Microsoft News MSN, and StylistPick, a successful online retailer for which she has designed a debut collection of shoes and jewelry for Fall 2011. Louise also launched her namesake clothing line for retail giant HSN, a collection designed to flatter women’s curves, no matter their shape or size.

As a cast member of MTV’s The City, Louise put her fashion journalism skills to use, hosting trend videos and designer interviews for Elle.com. A regular face on E! Entertainment’s red carpets and Fashion Police, she co-hosted the channel’s biggest show of the year: Live from the Oscars, its dating show: Perfect Catch, and performed makeovers as a guest on hit late night show, Chelsea Lately.

About the Event: The 2011 O’Neill Generation Next design competition and music event is almost here!  The 5 high school finalists have been chosen and are busy designing their dress and handbag for the big event on Saturday, October 15, 2011 at Avalon Hollywood.  Tickets for the night of runway shows and live convert with Everest are on sale now!  The event is expected to sell out again this year, so get your tickets soon!  The audience will text to vote for the winner, who will be awarded a $5,000 scholarship and an internship at O’Neill! Can’t make the show? No problem… watch it live on facebook.com/oneillgirls!

Tickets are $10 in advance online or $15 at the door.  Here’s the link to purchase tickets: WantTickets.com

The 4th annual O’Neill Generation Next fashion competition is almost here! Last week the O’Neill Girls team drove out to Rosary High School to support Maddie Hartnett, one of our five Generation Next finalists on her home turf.  We handed out free Archies Ice Cream, free Paul Mitchell hair products and also brought our custom hat making press for anyone who had purchased a ticket to our event. Maddie’s customized dress and purse that she is designing for the competition is influenced with Earth, Wind And Lace. Join us October 15th at the Avalon in Hollywood to see Maddie and the other 5 finalists showcase their designs on the runway!

Buy your 2011 GenNext tickets now before they sell out! WantTickets.com

More Photos Here: oneillgirls.com/photos/rosary-high-school